Have you thought about starting a blog for your business? Blogging is a great tool to help your business connect with your customers, drive customers to buy products and services, and increase your Search Engine Optimization (SEO).
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
David Meerman Scott
A picture on Instagram or a live on Facebook are both fantastic ways to engage your customers but did you know that by linking a blog to your social media and following some key steps to blogging you can grow your business exponentially. According to Hubspot, businesses that blog regularly attract 55% more traffic than those who do not. Blogging is a great way to help customers understand more about your business and how it started, gain knowledge about your brand, and learn how to best use the goods and services you provide. Making connections and identifying with a brand can be the reason why a customer chooses to spend money with your business or not. Gaining understanding of a product or a company build consumer confidence and engaging with customers drive sales and growth.
According to Wikipedia, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. There are several things that, when included in your blog can increase your SEO and help grow your business. Using keywords, consistently blogging, and including links are all common practices used to help SEO ranking.
Hear ye! Hear ye!
Keywords
Deciding what key words or phrases that create interest in your brand and placing them strategically in your blog (i.e. in the title or URL) can drive SEO up. Make sure the words are chosen to entice readers to learn more about your product, create a buzz, and describe the topic of the blog. When choosing keywords, try and think of what you would “google” if you were looking for an article about your product and services. What would your audience use to search for what you’ve offering?
Consistency
Regularly posting is an extremely important way to stay at the top of internet searches. Everyday, search engines use algorithms to keep current and informed and help people navigate through an endless ocean of posts. To keep your posts and website at the top, consistency is key. Blogging only a few times a month or year will not keep your posts in the forefront. Instead, they will get lost among the others and lose their power. By keeping with a regular blogging schedule, your readers will feel engaged, and that leads to more sales as well as sharing your posts with friends, family and acquaintances. Another good idea when blogging is to encourage your audience to share your post and have a place for them to comment. Replying to reader comments also creates a bond and loyalty with consumers by showing them that their thoughts and comments about your products are important and you take them seriously.
Links
Using both internal and external links are important when blogging. Giving your reader a way to easily learn more about your business can increase consumer confidence. If you have written a prior post related to your current post, you can easily link the two posts together. Not only does this give your reader more information but keeping your customer on your page longer also increases your SEO. Double bonus!
All in all, blogging, especially when does strategically can help build brand power, consumer confidence, and build traffic to your sight- all these contribute to growth and sales. There are many other practices that can help your blog be successful. To learn more, check out this article from Bluleadz.
Also, check out Word Press to start your blogging journey now!
Don’t hang around here anymore- Ready, Set, BLOG!!!!
Clothes Horse 